UP Project targets ‘gender gap’ in Ernst race against Braley

Carly Fiorina, the former CEO of Hewlett-Packard, was the Republican candidate in California who ran against Democratic Senator Barbara Boxer in 2010. Fiorina is now leading a PAC organized to turn out more women voters for conservative female candidates like Joni Ernst, the Iowa Republican nominee for the U.S. Senate in 2014.  Ernst, before the June 3 GOP primary, got the backing of SHE-PAC, another group that seeks to support conservative female candidates.

Read the news release below.

Carly Fiorina Launches Unlocking Potential Project for 2014 Campaign
Iowa Among Six Target States

“Liberals and Democrats fear nothing more than mobilized, articulate conservative women”

McLean, VA – Carly Fiorina issued the following statement announcing the launch of the Unlocking Potential (UP) Project, an organization dedicated to organizing conservative and Republican women in key states in an voter education and turnout effort.

“Liberals and Democrats fear nothing more than mobilized, articulate conservative women, and we will be highly engaged in building effective activist networks among conservative women,” Carly said.

“Democrats are already gearing-up their nonsensical “war on women” attacks, Unlocking Potential will refute these.  Women are not a special interest group; we’re more than half the country.  So when there are 50 million people – one out of every six Americans – on food stamps, and jobs are scarce, and ObamaCare is wreaking havoc with people’s lives, it is women who are going to stand up and fight for their lives, their livelihoods and their families,” Carly said.

The UP Project will engage women at the grassroots level to help conservatives close the gender and technology gap. It will utilize cutting-edge technology and techniques to target, persuade, and turnout female voters in six key states with competitive Senate races: Colorado, Iowa, Michigan, New Hampshire, North Carolina, and Virginia.

“We have studied the successful campaigns and movements that have applied targeted and personal grassroots efforts to stimulate positive action,” Carly said. “They focus on real interactions; door-to-door and person-to-person contacts, and not just television advertising. These personal efforts are most effective in persuading and activating individuals.”