“John Deer” is “Hicky”

There’s been a lot of Internet chatting today about an ad for a West Virginia Republican.  The consultant who shot the ad asked for character actors who could pass themselves off as “Hicky” Blue Collar people.  On the list of suggested apparel:  John Deer hats (not brand new, preferably beat up).

Yes, (West) Virginia, there is a John Deere — with an E at the end.  It’s the Moline, Illinois-based company with an iconic trademark.  (Moline would be part of the Quad Cities, a cluster of cities located on the Iowa/Illinois border.)  Perhaps Ashton Kutcher and Justin Timberlake would be interested to know they look like “hicky” trucker/coal miners when they’re wearing a John Deere cap. 

According to this UK website, John Deere hats are “favoured by those who appreciate a trucker hat with a genuine heritage and pedigree.”  Yes, (West) Virginia, they spell favored differently across the pond.

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About O.Kay Henderson

O. Kay Henderson is the news director of Radio Iowa.


  1. What’s worse is they meant “caps”, not “hats”. Who wears a John Deer(e) cowboy hat? Or top hat? Or derby hat?